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Marketing Analytics Market is expected to witness 18.0% CAGR between 2020-2028- Market Insights, analysis, trends, and forecast - Sheer Analytics and Insights.
Published : Sun Jul 19 2020

According to a new market research report published by sheer analytics and insights, “The Global Marketing Analytics Market will grow at 18% CAGR from 2020 to 2028”, as per the latest market research report titled Global Marketing Analytics Market (By Application - Email Marketing, SEO Marketing, Social Media Marketing, Display Marketing, Pay Per Click Marketing, Video Analytics Market, and Content Marketing. By Channel - Online, and On Premises. By End-User - FMCG, Telecom, BFSI, Healthcare, Transportation, Media & Entertainment, and Others. By Geography - North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Global industry analysis, size, share, growth, trends, and forecast, 2019-2028, by Sheer Analytics & Insights Pvt. Ltd.

Marketing Analytics is used to automate marketing analysis activities across different channels. This platform also facilitated marketers to get an overall impact on their current marketing strategies. Based on the final analysis, it also helps executives to optimize marketing campaigns and expenses in the future. Due to all this benefits majority of the companies today are deploying marketing analytics to enhance their marketing strategy and improve customer interaction systems. The key driving factor for the Marketing Analytics are the rising trend of social media channels, demand for digital marketing, need for identifying the customer behavior, and requirement of exact calculation of ROI on internet marketing efforts. Increasing usage of artificial intelligence in these marketing tools also help end-user to view an optimal solution from marketing analytics solution providers.

Moreover, the rising need for traffic analysis on the online marketing channel is projected to fuel market growth over the forecast period. However, the high cost of deploying marketing analytics and the availability of open source are expected to hinder market growth. Apart from this, the quick adoption of cloud services and big data analytics technology is projected to offer a lucrative opportunity for market growth over the forecast period from 2020 to 2028.

Geographically, The Marketing Analytics is divided into global regions like North America, Europe, Asia- Pacific, Latin America, Middle East, and Africa.   

The primary key players in the Marketing Analytics include Adobe Systems, Inc., Alphabet, Inc., Experian PLC, Facebook, Harte-Hanks, Inc., IBM Corporation, Oracle Corporation, Pega systems, Inc., SAS Institute, Inc., Teradata Corporation, and Wipro Corporation.

The Global Marketing Analytics Market Has Been Segmented into:

Global Marketing Analytics Market: By Application

  • Email Marketing
  • SEO Marketing
  • Social Media Marketing
  • Display Marketing
  • Pay Per Click Marketing
  • Video Marketing
  • Content Marketing

Global Marketing Analytics Market: By Channel

  • Online platform
  • On Premises

Global Marketing Analytics Market: By End User

  • FMCG
  • Telecom
  • BFSI
  • Healthcare
  • Transportation
  • Media & Entertainment
  • Others

Global Marketing Analytics Market: By Region

  • North America
    • USA
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, Middle East & Africa
    • Brazil
    • South Africa
    • UAE
    • Rest of LAMEA


 Note: Country level analysis is also available for this report.

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All Rights Reserved. This document contains highly confidential information and is the sole property of the Company. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of the company.

Marketing analytics is on huge demand at present. Due to lot of new businesses launched such as E-commerce, online dealer platform have created a huge prospect for this market.
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