The global dye sublimated apparel market was valued at $3.8 billion in 2021 and it is expected to reach $23.5 billion at a CAGR of 18.1% between 2022 and 2032. Companies are increasingly using custom clothes, such as shirts, hoodies, jackets, and especially t-shirts, as a contemporary method to brand both themselves and their goods and services. Nowadays, the majority of startups intentionally concentrate on brand development by providing their employees with personalized t-shirts. For example, businesses like Swiggy, Foodpanda, and others selected personalized clothing for their delivery staff as a component of their marketing strategy from the start.
To achieve great results with the new and sophisticated direct printing technique known as dye sublimation, specifically developed materials are needed. A new collection of textiles designed specifically for dye sub-printing has been released by Top Value Fabrics, an international premium textile provider with US headquarters. They provide an extensive selection of dye sub-performance fabrics that are especially created to produce outstanding outcomes when dye sub-transfer technology is employed. The image is created using ink in traditional screen printing, which bonds with the cloth and settles on top of the fabric. To create an image that will last for a long time, the dye sub employs colors that infiltrate the fabric. The fabric itself is unique and was created to work with dye sub-transfer ink. This makes such cloth ideal for printers that utilize such cutting-edge software.
Source: SAI Research
The attention of potential buyers is drawn to a company by customized clothing. As a result, industry growth is anticipated to be significantly influenced by the expanding use of the dye sublimation technique as a branding tool during the projection period. Due to the rapid manufacturing of printed and photographed clothes and the market for dye-sublimated apparel, substantial growth potential is also anticipated. Moreover, other growth-promoting elements include some technological developments, such as the creation of 3D vacuum heat presses. The method is frequently used to create and print aesthetically pleasing motifs and patterns on t-shirts, sportswear, hats, gloves, and jeans. As a result of the emergence of social media channels and online shopping platforms, aggressive promotional efforts by product makers and sellers are also boosting the industry.
Popularity has grown for sublimated garments with a specifically printed slogan and attractive design due to the high-quality photographic outcomes. The market for dye-sublimated apparel is projected to develop as consumers spend more on personalized clothes with print pictures and gradient tones. Additionally, while designer cultured clothing is in great demand, the growing participation of women in sports and fitness has opened the way for the need for dye-sublimated clothing. Therefore, the market would continue to rise as a result of these emerging variables.
Based on product type, the T-shirts segment accounted for the largest share of this market and is anticipated to drive market growth during the forecast period from 2022 to 2032. Customized t-shirts are a popular choice among start-up businesses for their promotional materials. Companies are increasingly using custom-designed t-shirts as part of a contemporary branding strategy to market their goods or services. Companies, especially start-ups, employ this strategy to improve brand visibility and attract potential customers. However, the hoodies segment is also anticipated to gain more growth opportunities due to growing demand among a large number of customers across various regions globally. Around the world, more and more musicians are sporting hoodies, which has significantly fueled the rise in demand for dye-sublimated clothing among music fans. Additionally, the popularity of leggings as a must-have piece of clothing among women is a major element propelling the growth of the bottom wear market.
In terms of technical type, the small format heat press has been leading the market over the last few years. In addition, Due to its more affordable setup, the small format heat press process is being adopted by many startups to survive the competitive industry. Due to the rising demand for contemporary t-shirt design, the 3D vacuum category is anticipated to develop at the greatest CAGR over the projected period. Many businesses all over the world are choosing to enter the market using the small format heat press technique since it is more affordable to set up than large format systems.
Geographically, the Asia-Pacific market has been dominated by the global dye sublimated apparel market with the highest share. This region is also expected to hold its dominant position during the forecast period from 2022 to 2032 due to the establishment of numerous key players. These key players are focusing on expanding their market across the globe by implementing new business strategies such as mergers and acquisitions. Along with these, expanding acceptance of digital fabric painting, and skyrocketing online sales of dye-sublimated clothes in several developing nations like South Korea, India, Japan, China, and other South Asian nations are also having a significant impact on the sector's development in APAC. On the other side, the North American region is also expected to grow with more new opportunities. The demand for new apparel trends is rising among many users across several countries. Rising outdoor exhibitions, public gatherings, and a variety of concerts in countries like Mexico, the U.S., and Canada are further fueling this trend.
According to the study, key players such as ALE Clothing (Italy), American Seashore (U.S), Berunwear (U.S), Bella Canvas (U.S), Dads Printing (Canada), Emirates Apparel (UAE), Gildan (Canada), HanesBrands (U.S), Inkwell Printing (U.S), Oasis Sublimation (U.S), Printful Inc (U.S), Royal Apparel (U.S), Renco Group Inc (U.S), Scrappy Apparel Company (U.S), Stylus Apparel (U.S), Six Apparel (U.S), TEXmarket (Italy), Under Armour (U.S), Watt to Wear (U.K), among others are leading the global dye sublimated apparel market.
|Market Size in 2021||US$ 3.8 Billion|
|Market Volume Projection by 2032||US$ 23.5 Billion|
|Forecast Period 2022 to 2032 CAGR||18.1%|
|Historical Data||2019, 2020 and 2021|
|Forecast Period||2022 to 2032|
By Product Type: Bottom wear, Hoodies, T-Shirts & Others
By Technical Type: Small Format Heat Press, Calendar Heat Press, Flatbed Heat Press, 3D Vacuum Heat Press & Others
North America, Europe, Asia-Pacific, LAMEA
|Companies covered||ALE Clothing (Italy), American Seashore (U.S), Berunwear (U.S), Bella Canvas (U.S), Dads Printing (Canada), Emirates Apparel (UAE), Gildan (Canada), HanesBrands (U.S), Inkwell Printing (U.S), Oasis Sublimation (U.S), Printful Inc (U.S), Royal Apparel (U.S), Renco Group Inc (U.S), Scrappy Apparel Company (U.S), Stylus Apparel (U.S), Six Apparel (U.S), TEXmarket (Italy), Under Armour (U.S), Watt to Wear (U.K), among others|
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