Augmented reality (AR) devices are designed to make an environment which differs from the real-life environment and gives a digital interface by setting up virtual objects in real time. Augmented reality devices have a significant difference from virtual reality devices as it uses the existing environment and overlay information on top of it. Augmented reality devices are accessible commonly through smartphone which leads to the development of various augmented reality apps. These apps are the application which combines the digital visual, audio content and other types into the user’s real-life environment. Augmented reality devices use software which is used in various industries such as public safety, healthcare, tourism, gas and oil, and marketing. Some of the popular AR apps are Google Sky Map, PokemonGo, and Lookator etc. Additionally, users can use these devices to create a 3D environment with 3D models with the help of a tablet or a smartphone.
The rise of smartphones, tablets and rapid growth in the creation of mobile app store has propelled the growth of the global augmented reality mobile application market. Growing information and communication technology in emerging countries such as India, China are the important factor for making the market demanding during the estimated period. Increasing penetration of digital information along with gaming apps, demand for smart glasses, MAR apps in gaming and entertainment across the globe aresome of the key drivers for the growth of this market. In addition, growing application of augmented reality mobile application in healthcare, gaming and entertainment, education and learning and in other areasare expected to make the market more demanding in the coming years.
The global augmented reality mobile application market in the report is segmented bycomponent which includes hardware and software. The hardware is further sub-segmented into display sensors, semiconductor component, and others. Based on Application, the market has been analyzed as gaming and entertainment, lifestyle & healthcare, marketing and advertisement, education & learning and others.Moreover, the global augmented reality mobile application market has been geographically segmented into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.
In addition to this, rising information and communication technology development in Asia-Pacific, makes the region hold the largest market share.Demand for augmented reality mobile applications in gaming and entertainment along with other industries are mainly driving the European and North America market.Rapid growth forapplication ofaugmented reality mobile applicationcomponents in countries such as Brazil and Argentinaare the major reason driving the demand for augmented reality mobile application in LatinAmerica region. App development projects and increasing investment in smart glassesare expected to influence the growth of this market in the Middle East and Africa region.
However, development cost, and lack of privacy may impose a restriction on the growth of a global augmented reality mobile application market.
Some of the major players in the global augmented reality mobile application includeAugmented Pixels Inc., Apple, Inc., Blippar, Catchoom, CCP Games, Daqri, EEVO, Microsoft Corporation In globe Technologies, Jaunt, and Wikitude.
Global Augmented Reality Mobile ApplicationMarket: By Component Type
Global Augmented Reality Mobile Application Market: By Application
Global Augmented Reality Mobile Application Market: By Geography