Global Enterprise Video Market (By Type – Video Content Management, Video Conferencing and Webcasting. By Application – Corporate Communication, Training & Development, Client Management and Broadcast Media. By End-User – BFSI, Healthcare, Education, Media & Entertainment and Others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 – 2026

The global enterprise video market’s total market revenue (TMR) was valued at USD 10.80 billion in 2018 and is expected to reach USD 20.59 billion by 2026 growing at a Compound annual growth rate (CAGR) of 8.40% from 2018 to 2025. Corporate culture towards deploying video conferencing is significantly driven by the rise in demand for time saving approach of communicating with the internal or external parties of an organization. Alongside, corporate organizations, institutes involved in education and healthcare are implementing enterprise video applications to solve their respective necessities. In addition, enterprise video platform is enhancing the market reach and expanding the area of operation of online education system for training and development purposes of their consumers. Healthcare sector is further investing towards adopting enterprise video solution to facilitate or deal with the patients over internet thorough video conferences. Media & entertainment business is predominantly using enterprise video to maximize customer satisfaction and expand client base over the internet. Continuous development towards developing more secured, powerful CDN streamline and customizable APIs by the manufacturers of enterprise video are expected to propel the global enterprise video market during the forecast period.

Hospital segment is estimated to witness significant growth

The enterprise video market has been segmented based on types into video content management, video conferencing and web casting. Based on application, the market has been analyzed as corporate communication, training & development, client management and broadcast media. Moreover, based on end-user, the market is divided as BFSI, healthcare, education, media & entertainment and others. Healthcare segment is expected to propel at a significant CAGR owing to the increasing demand for cost-effective tools of communicating with foreign doctors and physicians. Video conferencing saves time and cost where physical appearance is not of high importance in a treatment process. In addition, increasing expenditure towards healthcare IT coupled with rising modernizing activities to implement latest tools and innovations in public hospitals is further expected to boost the demand of enterprise video towards healthcare sector. The rising number of entertainment channels coupled with a rapid penetration of internet across the backward regions of the globe and fall in the price of consumer gadgets such as mobile phones and laptops have significantly impacted the global enterprise video market during last couple of years. Marketing and advertisement agencies are further adopting enterprise video to improve their client management which is further expected to create new opportunities for the global enterprise video market to propel during the forecast period.

North America holds the largest market share by region

The global enterprise video market has been geographically segmented into Asia-Pacific, Europe, North America, Latin America, the Middle East and Africa region. In addition to this, the North America region holds the largest market share. The reason may be attributed to the presence of large number of developers of enterprise video software such as IBM, Microsoft, Cisco Systems, Adobe and others. Corporate and multi-national organizations are massively adopting enterprise video to enhance the communication process of internal and external business environment is another prime reason responsible for North America region to hold the largest market share. Asia-pacific and Europe is further expected to have significant demand for enterprise video owing to the rise in investment towards globalizing the education system coupled with rapid penetration of internet across the backward regions.

Major Players in Global Enterprise video Market

Some of the key players in the global Enterprise video market include Adobe Systems Incorporated, Avaya, Inc., Brightcove, Inc., Cisco Systems, Inc., IBM, Mediaplatform, Inc., Microsoft, Polycom, Inc., Vbrick Systems, Inc and Vidyo, Inc. among few others.

The global enterprise video market has been segmented into:

Global Enterprise Video Market: By Type

·         Video Content Management

·         Video Conferencing

·         Webcasting

Global Enterprise Video Market: By Application

·         Corporate Communication

·         Training & Development

·         Client Management

·         Broadcast Media

Global Enterprise Video Market: By End-User

·         BFSI

·         Healthcare

·         Education

·         Media & Entertainment

·         Others

Global Enterprise video Market: By Geography

·         North America

o    U.S.

o    Canada

o    Mexico

·         Europe

o    U.K.

o    France

o    Germany

o    Italy

o    Rest of Europe

·         Asia Pacific

o    India

o    China

o    Japan

o    Rest of Asia Pacific

·         Middle East and Africa

o    South Africa

o    Rest of Middle East and Africa

·         Latin America

o    Brazil

o    Rest of Latin America