Global Licensed Sports Merchandise Market (By Product Type: Apparels, Footwear, Sports Drinks and Accessories & Toys, By Channels of Distribution- Online Stores, Super Market and Specialty Retail Outlet, and By Regions)– Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 – 2026

The licensed sports merchandise market, which was valued at USD 13.91 Billion in 2017, will reach about USD 22.14 Billion by 2026 growing at a compound annual growth rate (CAGR) of 5.3% from 2018 to 2026. Rising disposable income and increasing popularity of sports leagues and tournaments owing to improved network of broadcasting across the globe is expected to drive the global licensed sports merchandise market during the forecast period. In addition, rising population density, growing interest of female towards sports and rising channels of distribution of licensed sports merchandise are further estimated to create new necessities and augment the market of growth over the forecast period of 2018-2026.

Specialty Retail Outlet segment is estimated to witness significant growth

The licensed sports merchandise market has been segmented based on product type which is further divided into apparels, footwear, sports drinks and accessories & toys. Based on channels of distribution, the licensed sports merchandise market has been segmented as online stores, super market and specialty retail outlet. The growing numbers of brand outlets or specialty retail shops coupled with the psychology of judging the originality of the product are expected to be the key factor responsible for the specialty retail outlet segment to witness a significant growth rate during the forecast period.

North America holds the largest market share by region

The global Licensed sports merchandise market has been geographically segmented into Asia-Pacific, Europe, North America, Latin America, the Middle East and Africa region. In addition to this, North America region holds the largest market share. The reason may be attributed to the greater involvement of population in sports as compared to other regions. USA, Mexico and Canada are the countries that are almost involved with every sports and activities and greater purchasing power of the consumers coupled with advanced distribution channels are further estimated to be prime factor responsible for the North America region to dominate licensed sports merchandise market over the years. Asia-Pacific licensed sports merchandise market is expected to propel at the fastest growth rate owing to the increasing purchasing power coupled with the growing numbers of franchise holders across the developing countries of this region.

Major Players in Licensed sports merchandise Market

Some of the key players in the global Licensed sports merchandise market include Adidas Ag, Coca-Cola, Fanatics Inc., Hanesbrands Inc, Monster Beverage Co., Nike, PepsiCo, Puma Se, Ralph Lauren and Under Armour.

Global Licensed Sports Merchandise Market: By Product Type

·         Apparels

·         Footwear

·         Sports Drinks

·         Accessories & Toys

Global Licensed Sports Merchandise Market: By Channels of Distribution

·         Online Stores

·         Super Market

·         Specialty Retail Outlet

Global Licensed Sports Merchandise Market: By Geography

·         North America

o    U.S.

o    Canada

o    Mexico

·         Europe

o    U.K.

o    France

o    Germany

o    Italy

o    Spain

o    Rest of Europe

·         Asia Pacific

o    India

o    China

o    Japan

o    Rest of Asia Pacific

·         Middle East and Africa

o    South Africa

o    Rest of Middle East and Africa

·         Latin America

o    Brazil

o    Rest of Latin America