The global health and wellness application market was valued at $34.3 billion in 2021 and it is expected to reach $110.8 billion at a CAGR of 10.5% between 2022 and 2032. The primary reasons projected to drive the market are the increasing adoption of fitness and medical applications to gather and track individuals' health-related data and to improve the general health of patients using smartphones. Additionally, growing internet and smartphone penetration, knowledge of the importance of maintaining physical health, and improvements in lifestyle are all contributing to increased usage and supporting market expansion.
Any smart device, including smartphones, computers, and tablets, can be downloaded with a health and fitness app. It can be found on the iOS and Android operating systems, which are two independent platforms. The Health and Fitness app has made progress toward closing the aforementioned gap by offering engaging and innovative solutions to issues facing people. Demand for health and fitness apps that focus on enhancing lifestyle through inventive innovation is rising. Additionally, wellness apps, which encourage a healthy lifestyle and range from specialist activity tracking, sleep analysis, diet management, and mindfulness apps to general wellness monitoring solutions, are designed for mobile platforms. Wellness applications use engagement strategies to encourage users to adopt healthy habits and track their behavioral, psychological, and physical health.
Source: SAI Research
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Additionally, the government and commercial organizations are expected to promote the use of health applications more frequently as a result of the advantages they offer in terms of monitoring and improving lifestyle and health problems. The market for health and wellness apps is also predicted to increase as a result of the rising number of health applications and the developers' ongoing efforts to improve the quality of their products.
The use of mobile health applications is anticipated to develop as a result of consumers' increasing interest in using them to manage chronic diseases. Another reason projected to speed up the adoption of health and wellness apps is the rising number of healthcare professionals' suggestions to use mobile applications for better patient care.
Data on user activity is collected by a wearable fitness device and synced with a fitness app. The market for fitness apps is exploding as a result of consumers' rising smartphone usage. Additionally, the demand for fitness apps is rising as a result of ongoing network infrastructure upgrades and expanded network coverage. Mobile network providers see a possible investment opportunity in mHealth as a result of the growing popularity of smartphones and the public's heightened awareness of fitness. Hence, these rising factors are estimated to drive the growth of the market during the forecast period from 2022 to 2032.
Based on platform type, the Android segment has been dominating the market and also accounted for the largest share of the health and wellness application market across the globe. This segment has been growing due to rising demand for android phones among a large number of customers in several emerging nations globally. This market is anticipated to develop profitably over the forecast period due to the rising popularity of android devices worldwide and the segment's increasing acceptance. On the other hand, the iOS segment is also anticipated to boost market growth due to increasing demand for Apple phones among a large number of consumers from developed countries.
In terms of product type, the medical application category has dominated the market growth over the forecast period. Some of the applications provide a variety of services, including nutrition and diet, women's health, medication adherence, fitness, lifestyle management, and other advantages. Specialty applications, meanwhile, are focused on particular services, like healthcare or fitness. On the other hand, fitness application is also projected to have growth opportunities due to their rising demand among people who are connected to several sports and fitness activities such as cricket, football, rugby, and other outdoor games.
Geographically, North America has been dominating the market growth and is also expected to hold its dominant position over the forecast period from 2022 to 2032. Due to rising health awareness, rising use of health and fitness apps, changing lifestyles, and increased product development, this region has the greatest revenue share and is predicted to keep it during the projected period. The development of technology is another factor contributing to the industry. The market for health and wellness apps is expanding in this region due to several other factors, including rising senior populations, expanding coverage networks, rising awareness among users to embrace mobile health applications, and rising prevalence of chronic diseases.
According to the study, key players such as Apple (U.S), Alivcor Inc (U.S), Andon Health (China), Allscripts (U.S), Astrazeneca (U.S), AT&T (U.S), Doximity Inc (U.S), Medtronic (U.S), Novartis (Switzerland), Oscar Health (U.S), Omron (Japan), Orange (France), Oracle (U.S), Pfizer (U.S), Philips (Netherlands), Qualcomm (U.S), Samsung (South Korea), Sanofi (France), Teladoc Health (U.S), Zest Health (U.S), among others are leading the global health and wellness application market.
|Market Size in 2021||US$ 34.3 Billion|
|Market Volume Projection by 2032||US$ 110.8 Billion|
|Forecast Period 2022 to 2032 CAGR||10.5%|
|Historical Data||2019, 2020 and 2021|
|Forecast Period||2022 to 2032|
By Platform Type: Android, iOS & Others
By Product Type: Medical Application, Fitness Application & Others.
North America, Europe, Asia-Pacific, LAMEA
|Companies covered||Apple (U.S), Alivcor Inc (U.S), Andon Health (China), Allscripts (U.S), Astrazeneca (U.S), AT&T (U.S), Doximity Inc (U.S), Medtronic (U.S), Novartis (Switzerland), Oscar Health (U.S), Omron (Japan), Orange (France), Oracle (U.S), Pfizer (U.S), Philips (Netherlands), Qualcomm (U.S), Samsung (South Korea), Sanofi (France), Teladoc Health (U.S), Zest Health (U.S), among others.|
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