OTC Multivitamins & Minerals Supplements Market (By Ingredient- Multivitamins, Minerals. By Form- Powder, Tablets, Capsules, Soft gels, Gummies, Liquid, and Others. By Functionality- Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, and Others. By End-User- Adults, Geriatric, Pregnant Women, Children, and Infants. By Geography- Europe, Middle East, & India) - Global industry analysis, size, share, growth, trends, and forecast, 2021 - 2031.

OTC Multivitamins & Minerals Supplements Market was valued at $51.2 Billion in 2020. Growing at a high CAGR of more than 8.6% between 2021 and 2031, it is estimated to reach $130.8 Billion by 2031. But, the current pandemic of COVID-19 might make a slight difference in the current year's growth rate. Increasing consumer awareness about the benefits of a healthy diet and nutritious and overall wellness has anticipated the OTC multivitamin and minerals supplements market's robust growth. Increasing consumer inclination towards a healthy diet due to increasing incidences of chronic diseases, like diabetes and high blood pressure, drives the market. Now, moving forward, the robust demand for OTC Multivitamins & Minerals Supplements Market in the healthcare department is further estimated to create new necessities and augment the market of growth over the forecast period 2021-2031. 

OTC Multivitamins & Minerals Supplements Segment Is Estimated to Witness Remarkable Growth

Source: SAI Research

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OTC Multivitamins & Minerals Supplements market is segmented as ingredient, form, functionality, and end-user. Based on Ingredient OTC Multivitamins & Minerals Supplements market is divided into Multivitamins, Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin K, Vitamin B, Thiamine, Riboflavin, Niacin, Pantothenic Acid, Biotin, Pyridoxine, Cobalamin, Folate, Minerals, Iodine, Calcium, Magnesium, Potassium, Selenium, Manganese, Molybdenum, Phosphorus, Sodium, Chloride, Zinc, Iron, and Copper. Based on Form OTC Multivitamins & Minerals Supplements market has been bifurcated as Powder, Tablets, Capsules, Softgels, Gummies, Liquid, and Others. Based on Functionality, OTC Multivitamins & Minerals Supplements market has been segmented as Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, and Others. Based on End-User OTC Multivitamins & Minerals Supplements market has been classified as Adults, Geriatric, Pregnant Women, Children, and Infants.

By Region, Europe is Holding the Major Market Share

OTC Multivitamins & Minerals Supplements Market has been geographically segmented into Europe, the Middle East, and India. In addition to this, Europe has a significant share among those regions. The rising awareness regarding healthcare and fitness is expecting to drive the market over the region. Central European countries such as France, the U.K., Germany, Italy, and Spain have a large population base that realizes the benefits of functional ingredients in their regular diets. Apart from that, favorable rules and regulations and growing investment in the OTC multivitamins and minerals supplement sector are factors for market growth. In the Middle East, the rising young and working population, coupled with increased spending on healthcare products, drives the market growth. Apart from that, India is also expected to increase the growth rate in the upcoming forecast period of 2021 to 2031.

Major Players in OTC Multivitamins & Minerals Supplements Market

The report covers a detailed outlook about the company, and it includes the company or industry profiles and market share of key players operating in the global market. Key players in the report include Amway; Abbott; Bayer AG; Glanbia plc; GlaxoSmithKline plc; Herbalife International of America, Inc.; NU SKIN; NOW Foods; Bionova; Bright Life Care Private Limited; Sun Pharmaceutical Industries Ltd.; Nature's Sunshine Products, Inc.; Nutra Essential OTC; Nature's Bounty Co.; and  Arkopharma among others.

Scope of the Report:

The Global OTC Multivitamins & Minerals Supplements Market Has Been Segmented into:

Global OTC Multivitamins & Minerals Supplements Market: By Ingredient

• Multivitamins
  • Vitamin A
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Vitamin B
  • Thiamine
  • Riboflavin
  • Niacin
  • Pantothenic Acid
  • Biotin
  • Pyridoxine
  • Cobalamin
  • Folate
• Minerals
  • Iodine
  • Calcium
  • Magnesium
  • Potassium
  • Selenium
  • Manganese
  • Molybdenum
  • Phosphorus
  • Sodium
  • Chloride
  • Zinc
  • Iron
  • Copper

OTC Multivitamins & Minerals Supplements Market: By Form

• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Liquid
• Others

Global OTC Multivitamins & Minerals Supplements Market: By Functionality

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Others

Global OTC Multivitamins & Minerals Supplements Market: By End-User

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Global OTC Multivitamins & Minerals Supplements Market: By Region

• North America
• USA
• Canada
• Mexico
• Rest of North America
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• India
• China
• Japan
• South Korea
• Rest of Asia Pacific
• Latin America, Middle East & Africa
• Brazil
• South Africa
• UAE
• Rest of LAMEA