Peer-to-Peer Fundraising Market (By Fundraising Type: Cloud-Based, On-Premises. By Organization Type: Small and Medium Enterprises, Large Enterprises. By Region – North America, Europe, Asia-Pacific, LAMEA), 2022-2032

The global peer-to-peer fundraising market was valued at $5.3 billion in 2021 and it is expected to reach $28.3 billion at a CAGR of 15.3% between 2022 and 2032. Peer-to-peer fundraising means when a person organizes individual campaigns to gather donations from their peers by participating in various fundraising events. These events could be both online and offline with so many options. 

By region, North America holds the largest share in the global peer to peer fundraising market.

Through individual fundraising pages, one has to make updates, upload videos and pictures, and post content to their social media platforms for advertising and campaigning. A central campaign page can be used to keep track of the progress of the campaign overall and also can be used to post a chart board of top fundraisers, and track the donations. Communication is another key and through this communication, every fundraiser keeps in touch as a group. Additionally, to the central campaign page, people would also have to communicate with other individual participants to send a direct message and share documents. In this modern age, social media is a strong platform for campaigning and for spreading fundraising advertisements, so a large number of people could see the details of all the upcoming fundraising events. Hence, rising factors such as an increase in high-speed internet connections and technological advancements are estimated to propel the market growth during the forecast period from 2022 to 2032. Moreover, donors who can fundraise for non-profits are important ambassadors for the causes, and that helps them feel closer to non-profit fundraising.

Source: SAI Research

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Based on fundraising type, the peer-to-peer fundraising market is segmented into cloud-based and on-premises. Cloud-based fundraising type holds the largest share in the global market. These are software tools that provide solutions and allow organizations to manage and monitor online fundraising campaigns from any remote location. Increasing demand for this type of fundraising is expected to boost the market growth during the forecast period. However, on-premises software is an individual software installation on a customer’s computer or server. This kind of tool or software can be customized easily to fulfill the needs of any customer. 

Based on organization type, the global peer-to-peer fundraising market is segmented into small, medium, and large enterprises. Among these, small and medium enterprises hold the largest share in the global market. Due to its increasing usage in most economies, the small and medium enterprise segment is estimated to drive the market in upcoming years. Fundraising tools can help these enterprises by raising money from a large number of customers in a short time. Moreover, the large enterprise segment is widely used for many purposes. These purposes are marketing, donations, and crowd-funding. 

Based on regions, the global peer-to-peer fundraising market is categorized into North America, Europe, Asia-Pacific, Latin America and Africa, and Middle Eastern countries. North America holds the maximum share of this market across the globe. Additionally, the region is expected to witness a high demand for peer-to-peer fundraising tools from small, medium, and large enterprises due to the increasing number of charitable organizations in this particular region. Online donation and fundraising platforms, and business organizations are expected to propel the market growth during the forecast period. After North America, Latin America is also dominating the global peer-to-peer fundraising market due to the growing number of social enterprises and non-profit business organizations across the region.

U.S-based Company ActBlue launched a new goal-tracker for campaigns and various organizations as well as grass-root supporters to notice the efforts highlighted in real-time. It is a digital fundraising tool. U.K-based Company Apollo Fundraising is focusing on launching a broad slate of new vehicles for investors, which is beyond traditional alternatives such as private equity and real-estate income to encompass strategies such as stable value, total return, investment-grade fixed income, and others. In addition, the company is also looking forward to launching third infrastructure funds. BonFire launches FireStrater Program to extend its reach with high conviction, ongoing education, and active support. U.S-based Company DonorDrive launched a new version of a charity fundraising application, which is created to help non-profits and provide a better experience for their supporters. Moreover, Neon CRM launched its new QR code feature for fundraising transactions, so people can use QR codes while conducting transasctions. U.S-based Company Tatango launched concatenated SMS messaging, which will allow clients to send more than 160 characters in an SMS marketing message.  Therefore, these new launches are projected to drive the growth of the global peer-to-peer fundraising market during the forecast period from 2022 to 2032. 

According to the study, key players such as Act Blue (U.S), Apollo Fundraising (U.K), BonFire Funds (U.S), Balckbaud (U.S), Bloomerang LLC (U.S), Classy (U.S), Charity Engine (U.K), Charity Proud (U.S), Donor Drive (U.S), Donately Corporation (U.S), DonorPerfect (U.S), GoFundMe Inc (U.S), Neon One (U.S), NGP VAN (U.S), Network For Good (U.S), Neon CRM (U.S), Oracle Corporation (U.S), OneCause Inc (U.S), Personify Inc (U.S), Qgiv Inc (U.S), Raklet (U.S), Sales Force (U.S), Salsa Labs (U.S), Tatango (U.S), WPP Plc (U.S), among others are leading the global peer-to-peer fundraising market. 

Scope of the Report:

Global Peer-to-Peer Fundraising Market Has Been Segmented Into:

Global Peer-to-Peer Fundraising Market – by Fundraising Type:      

• Cloud-Based
• On-Premises

Global Peer-to-Peer Fundraising Market – by Organization Type:  

• Small and Medium Enterprises
• Large Enterprises

Global Peer-to-Peer Fundraising Market – by Regions:

North America 

• U.S
• Canada
• Mexico

Europe

• Germany
• France
• Italy
• U.K.
• Russia
• Rest of Europe Countries

Asia-Pacific

• India
• China
• Japan
• South Korea
• North Korea
• Rest of Asian Countries

LAMEA

• Brazil
• Saudi Arabia
• Rest of LAMEA