According to a market report, published by Sheer Analytics and Insights, The global eyelash extensions market was valued at $1.1 billion in 2021 and it is expected to reach $2.3 billion at a CAGR of 6.5% between 2022 and 2032. Eyelash extensions are cosmetics that are used to improve the length, thickness, and curl of natural eyelashes. Human hair, silk, and mink are used to make eyelash extensions. It is used as a beautification tool by fashion aficionados, particularly ladies. During the forecast period, growing fashion trends and a focus on appearance are anticipated to propel the worldwide eyelash extension market. The expanding social media influence of beauty-related items is anticipated to benefit the worldwide lash extension market throughout the forecast period. Additionally, since mascara causes lashes to fall out too soon, manufacturers are making more lash extensions that do not require it. These factors are driving the market growth.
Lash extensions can be tailored to a woman's aesthetic makeup and eliminate the need for mascara. But lash extensions are becoming linked to risks of infection and irritability, raising doubt. Another drawback of lash extensions that worries women is the difficult maintenance required. To stop customers from using the products inappropriately, brands in the lash extension business should raise consumer awareness about a proper lash application, maintenance, and care. Moreover, to prevent customers from inappropriately using lashes, businesses in this sector should put more emphasis on the proper method to use, care for, and preserve lashes. To achieve the irritation-free removal of lash extensions, businesses are increasing awareness of oil-based face washes, makeup removers, and eye serums. These primary factors are expected to accelerate market growth in the future.
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Furthermore, the synthetic industry held the largest proportion of the market. These artificial lashes are made of rubber and polymers, and consumers favor them because of their low cost. They look more dramatic since they are glossier than their natural lashes. The rising global impact of social media is fueling the demand for DIY eyelash extensions. Influential people in the beauty industry are encouraging the use of eyelash extensions by showing how they enhance the appearance of the eyes. Hence, these rising factors are estimated to create more growth opportunities for the market over the forecast period.
DIY eyelash extensions are less expensive than well-applied eyelash extensions. These products make a person seem better overall and eliminate the need for eye makeup. Customers who lead busy lives are spending money on DIY eyelash extensions to cut down on the time needed for daily cosmetics application. These products can also elevate the face, give the look of youth, and enhance volume to the natural lash line. These items are more robust and long-lasting than fake eyelashes because each DIY eyelash extension can last up to four weeks.
Some new developments in the global eyelash extensions market:
• Oak Cliff is being changed one head of hair at a time by Hilda Morales. The studios of Hilda Morales are somewhat like cocoons. Customers come in one way and leave transformed into a radiant, beautiful version of them.
• Just in time for the holidays, KISS Lashes is releasing its first influencer collaboration. One of the most well-known artificial eyelash manufacturers is KISS Eyelashes. On their list of the greatest false lashes, makeup artists listed its Falscara Eyelash Starter Kit. With the assistance of a well-known beauty influencer, the brand is now introducing new goods to its customers.
According to the study, key players dominating the global eyelash extensions market are American International Industries (U.S), Babil Lashes (China), Bella Lash Extensions (U.S), Blink Lash Store (U.S), Emeda Eyelash (China), House of Lashes (Indonesia), Huda Beauty (Iraq), Kose (Japan), Kiss Products (Korea), L’Oreal (France), MAC Cosmetics (U.S), PAC Cosmetics (India), Xizi Lashes (China), among others.
The Global Eyelash Extensions Market Has Been Segmented Into:
The Global Eyelash Extensions Market – by Product Type:
The Global Eyelash Extensions Market – by Constituent Type:
The Global Eyelash Extensions Market – by Regions:
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